Stark Reflections On Writing And Publishing

Mark interviews Sinead McElhinney, PR Coordinator on the Communications team from Rakuten Kobo in Toronto, Ontario about some interesting reading data that Kobo released near the end of 2017. They discuss the analysis of reading data, understanding core eBook readers better, as well as some of Sinead’s favorite things about her role in the book industry. During the chat, they discuss: Where she started and how she got her start at Kobo Her role in marketing and the on-brand customer/reader experience The double-edged sword of social media The difference between using social media for personal use and for a corporation that needs to keep its target demographics in mind Details about the top “actually read” books from the previous year and the data dissection performed on this reading data Just because something is a bestseller doesn’t mean that it is a book that has been read through to completion. IE, looking at books that were actually finished can be meaningful data The binge-reading that Sinead does the