Ltb Podcast

In today's episode, Stuart welcomes Catherine Reohorn, a personal trainer turned copywriter. Cath specialises in writing content and copy for fitness professionals and helping them to find their voices. You can follow her @kindcopyuk. They get into her background, how her weight loss & fitness journey shaped the trainer she's become before getting into copywriting - how to write better social media posts, sales writing tips, talking about pain points in a respectful way, creating entertaining education posts and much more. Timestamps are below.       Timestamps: [01.37] - How she found the transition from her previous career of academic psychology into personal training? [04.15] - How much of her journey shaped the trainer she has become? [10.55] - Why showing people around the gym and making them feel like they belong was a huge part of her onboarding process? [14.00] - What Cath got out of her fitness journey, and how that shaped how she worked with her clients. [15.55] - How she found