Insights With Trent Munday

It seems like an obvious thing to say that you want people to buy your products and take them home. But the most important part is...'take them home'. Because once they take you home, you're in their lives. Your product and your brand becomes part of their routine. We are all creatures of habit and routines. So, once you are in...it's yours to lose! Think less about the actual revenue from the sale, and more in terms of how you can incentivise them to take your product home. Maybe a free gift on checkout? Maybe free delivery? It doesn't matter how your product gets into their home...as long as you get there. #retailstrategy #productstrategy #marketing