Insights With Trent Munday

In yesterday's episode I spoke about the idea of Netflix Mini-Cinema Pop-ups in hotel function rooms. Here's another idea... Take the Food Truck concept and apply it to a mobile Pop-up cinema experience and you have...The Movie Truck. One side of truck has a big movie screen. The other side is the Food Truck element, selling the Popcorn, Cokes, etc. that you would usually buy at the movies. Audio could be accessed via the App. If you're a Netflix subscriber you come for free - but still pay for your popcorn of course! If you're not a subscriber you pay an entry fee. At worst, this idea could be a cost-neutral branding exercise. It has potential to be a an ROI-positive customer acquisition strategy. And at best, it could become a meaningful revenue stream for the streaming services. #businessideas #popups #netflix