Design Critique: Products For People

DC80: Calculating ROI for Usability at Ford Motor Company with Chad Esselink



Time for another wordcast episode, this time on ROI. Chad Esselink from the Ford Motor Company joins Tim Keirnan for a discussion on calculating return on investment for UX projects and forming a usability team. While at Ford, Chad used case studies backed with return on investment calculations to get buy-in from his superiors to create the Creative Design & Usability team.We all think we know about usability's ability to cut costs, but Chad tells us that increased throughput is just as important (and quite different). When should we use one and not the other while attempting to persuade executives that usability pays for itself and more?Throughput. Cost cutting. Know the difference! And no, I'm not going to tell you in the show notes, you have to listen.