Trajectory

This episode is awesome. I know we said that about the last episode. Maybe we're just getting better at this. Here's what happened... Kate cries a little tear at the thought that not everyone wants to be remarkable. What the what?  Kate and Kyle discuss how brands like Geico and Toyota want you to put them on your calendar. Maybe your business can use this technique?  Revelations from Kyle's friend's therapist.  Future clients might be asking for what your current clients say you do. What if you say you don't do that? Triggers can work for you or against you.  How Zoom helps Kyle engage clients and keep prices down.  Be remarkable so that people will remark about you, says Kyle. Sheesh. Kyle talked a LOT in this episode. We should have fixed that in editing.  Derek Sivers' Now movement is pretty cool. We talk about other timely things like calendars and journals and such.