Young Entrepreneur Lifestyle 2.0

In this episode of Y.E.L 2.0, your host Peter Voogd interviews Marcus Whitney about the best avenues to pursue content creation. The game is changing as we speak. Adapt and survive!   Episode Highlights: There is microevolution around paid newsletters because experienced journalists are starting their own companies People who are trained in the best brands in the world are able to spin up high-quality publications on day 1 Marcus feels that the era of the personal brand is ending, bringing back actual audience-focused brands E-commerce advanced 5 years in the past year from the brick and mortar commerce days Shopify has exploded to over $160B in market share, making it larger than most retailers Seth Godin is basically one of the inventors of e-commerce and email marketing, benefiting from being around since the dawn of the internet There’s no barrier to entry in the podcast industry, thus creating a lot of noise and making it harder to stand out Many people that are making the most noise haven’t actually do