Face Forward

Summary: Inspiring change in a field like accountancy might seem like an insurmountable task. We often think of accountants as boring individuals who prefer to work in gray-walled basements, refusing to interact with anyone unless they have to. But Cooper Parry’s chief people officer, April Bembridge, thinks differently, and so does Cooper Perry. On this episode of the Inspiring Change podcast, Scott talks with April all about how Cooper Parry, a Midlands- based accountancy firm, is disrupting the industry, in the best way. Throughout their conversation, April hits on how Cooper Parry’s culture has evolved in recent years to accommodate and promote diversity of thought and values, create a more creative and flexible work environment for their people, and get away from the idea that all UK companies have to be based in London to be considered relevant. The episode concludes with an in-depth look at some of Coop Parry’s company values—how these values were collaboratively created with employees over a series of