Face Forward

Summary: In the post-pandemic, work-from-home world, it can be especially hard to feel like your small tasks are having any impact on the overall strategic mission of your company. But this is where alignment comes in. The brands who make an investment in ensuring their workforce is in alignment—or on the same page, strategically—can ultimately bring about better cohesion of vision. To be in alignment is for everyone to be working towards the same goal, and to understand that their place matters. And Zora Artis happens to be an expert on alignment. On this episode of the Inspiring Change podcast, Scott talks with Zora Artis about how a concrete grasp of strategic alignment can help everyone in your organization to see the “red thread” that connects all parts of the business. Alignment, Zora says, can help empower even those at the very frontlines to see the value of their day-to-day grind. It gives people the opportunity to buy into the story of the brand, and to own it for themselves. Zora explains the vario