Face Forward

68 | The role of internal communicators in promoting sustainability and ESG, with Gihan Hyde

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Synopsis

Summary: In this episode of the Building Better Cultures podcast, Scott welcomes Gihan Hyde, CEO and founder of Communique, a London-based social enterprise start-up specializing in communication strategies in ESG and sustainability. According to Gihan, Communique is an “ESG social enterprise communications start-up.” Her company is unique in that it recruits its associates from underdeveloped countries and underrepresented communities. The mission of Communique is to help companies start their ESG journey, place them with the right experts who can help them implement the strategies, and then communicate those strategies effectively to all their stakeholders. Gihan defines sustainability and ESG, explains the role that internal communicators play in ESG, and proposes specific strategies for broadcasting sustainability initiatives. She and Scott discuss what it means to create champions and the importance of personal relationships. Gihan also shares several examples of employees whose stories she had the priv