Face Forward

Summary: Words matter -- whether the goal is to promote buy-in among staff, save time on internal communications or create a more inclusive workplace culture. In this episode of the Building Better Cultures podcast, Scott McInnes invites Charli Nordone, group creative director at The Writer, to take a deep dive into the power of language. It has never been more important to be intentional and disciplined in choosing the right tone of voice, along with words that communicate with precision. Great writing produces positive results across the enterprise – from creating engaging internal HR documents to building a big-budget advertising campaign to producing a coherent annual report that can be digested quickly and easily. Flabby, unfocused or cliched language can have just the opposite effect. A decade ago, Charli had difficulty persuading clients to consider using the word “use” rather than “utilise.” Few people understood the value of word choice and the power of clarity. Not so anymore. She explains why leade