Face Forward

On this episode of the Building Better Cultures podcast, Scott McInnes welcomes Jonathan Reed of Paddy and Scott’s coffee. A defining sense of purpose is the seed from which everything else at this disruptive, upstart coffee company grows. Hear Jonathan explain why he believes success starts with an alignment of core values. In the case of Paddy and Scott’s, that means honoring the suppliers of the coffee beans the company serves. Social responsibility and a sense of pride are key to their workplace culture but the strong employee buy-in comes from something more basic: Fun. Jonathan offers insights into how he hires the right people and cultivates their engagement on the job. He also shares managerial tips that resonate up and down the enterprise: from the coffee bean growers in Kenya to the baristas serving customers at their local cafes to the executive ranks driving the overall metrics and corporate mission. In an unlikely origin story, Jonathan recalls the wake-up call that transformed the direction of b