On Books

In Blink, Gladwell shares stories that celebrate the power of quick decisions, as well as those moments when our instincts betray us. In this episode of On books we cover: Thin-slicing, and "The Right - and Wrong - Way to Ask People What They Want." This includes stories of Coke vs. Pepsi, Butter vs. Margarine, and a man who can predict with 95% accuracy whether a couple will still be married fifteen years later (just after meeting them for 15 minutes). Read the book notes @ www.on-books.com