Cru Podcast | Stories From The People Behind Wine

Ryan Harms (@harmsryan) is the founder, owner, and winemaker of Union Wine Company based just outside ofPortland, Oregon. They can be considered pioneers in the canned wine space with their brand Underwood. Learn more about Ryan here. Ryan and I had a fantastic conversation talking about his story and how he started in the wine industry, how union first started as a virtual winery and now it can be considered an industrial chateau. We really dig into the mission and purpose behind Union, which can be summed up by saying that wine doesn’t have to be this hard. We then get into Union’s marketing, how it has been so successful and what Ryan attributes that to. Before we get into the show, I want to invite you to subscribe to the podcast on iTunes here and leave a review. Doing so helps other wine lovers like yourself find the show. You can subscribe and review the show with your podcast player app on your phone, or here on iTunes.