Cru Podcast | Stories From The People Behind Wine

Chelsea Boss, @seaboss on Instagram, is the general manager of Senses Wines who make fantastic small production pinot noir and chardonnay based in Occidental, California and one of the founders of Rebuild Wine Country, an organization that is working with Habitat for Humanity of Sonoma County to raise $5 million dollars in order to rebuild owned & rented homes lost in the Sonoma, Napa, Solano, Mendocino, and Lake County wildfires. You can learn more about Chelsea with the show notes here. The name Senses may sound familiar as we had one of the founders, Chris Strieter, on in a previous episode. But in this episode, I wanted to dig into the operations, marketing, sales side of running a wine business and Chelsea’s experience and perspective on doing just that as a GM. We also dig into all of the fundraising and work that she and Rebuild Wine Country are doing to help those in Northern California that were so devastatingly affected by these fires. If you feel so inclined to donate and/or volunteer with Rebu