Create If Writing - Authentic Platform Building For Writers & Bloggers

Have you ever wondered if should write under a pen name? Or why some authors choose to write using a pseudonym? In this post, you'll learn why you might want to write under a pen name (or not) and how to navigate having multiple pen names. A year ago, I tried an experiment. I found a genre that was selling well where I thought I could find success. I didn't really want to use my already-established email lists and social media, so I started almost completely from scratch. You can see how that worked out after one year in this post. (Spoiler alert: month to month it's up-and-down, but has been four figures--sometimes closer to five-figures--a month for over a year.)  So why write under a pen name? For me personally, it was more about marketing and testing the waters than anything else. In terms of marketing, I have a few nonfiction business books under my own name. These are NOT the same genre as the clean romance I wanted to write as Emma St. Clair. That can provide a muddy brand and reader confusion. A new