Ali Fitness Podcast

“Get comfortable with being uncomfortable.” Joseph De Sena truly lives by this unique philosophy, having moved his family from Japan to New York because things were getting too easy. His belief that life is more fruitful when you’ve struggled extends to his work as well. Joe is the CEO and co-founder of Spartan Race, Inc, the world’s largest obstacle race and endurance brand. The Spartan lifestyle spans 35 countries and encompasses a global championship series as well as training and nutrition programs. Joe had a lucrative career on Wall Street, but he wasn’t inspired by the work. In 2000, he got the idea to change people’s lives through endurance racing, but the events were too difficult for most and Peak was losing money. In 2010, he changed the race format and Spartan was born. Today Joe addresses the difference between Spartan and other obstacle races, how to train for a TRIFECTA, and the healthy addiction associated with Spartan racing. Learn more about Joe’s hope for the future of Spartan racing and how