Fail To Learn: Teaching Stories From Business, Sales, Marketing, Coaching, Blogging, Freelance, & Entrepreneurs.

Today’s show is with Justin Krane, a financial planner in California. When Justin decided to branch out in his business, it didn’t go as planned. In fact, it bombed. And that’s what he shares in this show. What we cover in this show: How Justin spent months building a product that gets people what they need, but nobody wants. Why he said that people understand they need to do many things but don’t want to face it. How he packaged the product in a way that wasn’t appealing to his market. Why packaging and framing your product makes the sale much easier. How he lost his excitement during the process to get the product finished and launched... and how that effected his approach. How a heavily regulated industry can crush your marketing message. The struggle of marketing in an industry where you can’t make promises, use testimonials, or any type of guarantee. What Justin means when he said people don’t want to make money decisions on their own. They want help and guidance. Why he said people want one 5 minute th