Fail To Learn: Teaching Stories From Business, Sales, Marketing, Coaching, Blogging, Freelance, & Entrepreneurs.

Today we talk with Tony Stubblebine. Tony is the CEO and Founder of Coach.me. Tony originally started his company as Lift. It was an app you used to help you make personal changes. But it was failing fast. Lift looked successful to users but was losing money day after day. Tony had a choice to make, close down Lift or make a change. And that change is what Tony and I discuss in today’s show. Here’s what else you’ll discover in this episode: Why he wanted to build tools that helped people to achieve, as he said, “really astounding things.” Tony response when he went to the bank to get a loan and they asked him, “How is it you have so many users but you’re losing money?” How the fear of losing your team when you make changes in the company stops some founders to stop growing. How they made the decision to pivot when the choice was either “shut down or try something new.” How the branding change was the beginning of the difference that made the difference. How Tim Ferriss, one of their advisors, had an idea for