Fail To Learn: Teaching Stories From Business, Sales, Marketing, Coaching, Blogging, Freelance, & Entrepreneurs.

What business are we in? You would think business partners would discuss this question with each other. Roger Dooley can tell you that it's not that obvious. Roger is the author of Brainfluence and The Persuasion Slide. He started in the corporate world and left after starting his first business. Roger and his partner both understood their business and worked smoothly together. They understood they were in the direct marketing business selling computers and electronic items. When they brought on another partner things changed. The business changed. People changed. And that's the story we talk about in today's show. Here's what Roger shares: How partners need to identify what the business is about, first and foremost. Why Roger's new partner thought they were in the computer business and how that clashed. Why it's important to understand this difference. Why direct marketers understand the "bet" you take before your marketing hits the mail. When it's important to bring on a new partner and why they thought it