Fail To Learn: Teaching Stories From Business, Sales, Marketing, Coaching, Blogging, Freelance, & Entrepreneurs.

In this episode I talk with Ravi Jayagopal, to cofounder and codeveloped of Digital Access Pass (often called DAP). DAP is a sophisticated membership plugin and marketing platform for WordPress. (And, if you don’t know what any of that means, don’t worry. This isn’t a tech show so we won’t geek out on you. Keep reading.) Ravi built DAP after noticing a gap in options. He built the first PayPal and ClickBank download protection scripts. Before these scripts, if you sold digital downloads/content (ebooks, audio, video, etc), anyone with the link could download your products and you couldn’t do anything about it, except lose money. Ravi’s story starts when he sold the resale rights to one of these scripts. It wasn’t a total failure, he made $30, but it taught him an enormous lesson about marketing, and the difference between creating and selling. In this show Ravi and I talk about: How he started online in an extremely small niche selling a book to find Indian baby names. When he found time to learn coding whil