Fail To Learn: Teaching Stories From Business, Sales, Marketing, Coaching, Blogging, Freelance, & Entrepreneurs.

FtL 35: How Failing At Sales Taught Ian Brodie How To Sell More Effectively

Informações:

Synopsis

In this episode I speak with Ian Brodie about his failures as a salesperson. He started off as a business consultant and was great at helping his clients with their strategies and making changes. But to progress in his company he had to sell. And that’s where the problems started. He didn’t like being a salesperson and everything with his clients changed. He was almost fired. Fortunately, he accidentally discovered a way to get in front of prospects that repeatedly worked. And that’s what we talk about. What Ian and I discuss in this show: Ian’s successful background in consulting. Why he couldn’t “be” a salesperson. What happened when his clients stopped taking his calls. Why he feared what people thought about him and how it stopped him from making calls. How people think about salespeople, how he thinks about salespeople, and how that label made him feel less credible. Why Ian didn’t want to be seen as someone out to just take people’s money (because he wasn’t). How his fears almost got him fired. How he