Fail To Learn: Teaching Stories From Business, Sales, Marketing, Coaching, Blogging, Freelance, & Entrepreneurs.

I talk with Dan Crask, from Brand Shepherd today. When Dan started up their business they took on a client who they should’ve said, “No!” They were new in business. They wanted to build something amazing for this company because the company had potential influence for referrals. So they took the job. And it lost money, time, and energy. Dan and I talk about this struggle and how a company should approach branding, among other things. Here’s what Dan and I discuss in this episode: Why Dan now prefers working with tangible product producers. How they bootstrapped their business and built on their successes. How being a “generalist” kept him from progressing in ways he wanted. How he made his mistakes with the country club and worked to impress their board of directors. How he recovered from this setback. Why he said he should’ve declined the project when he first met with the client. How to do your homework before taking on a project. How he was able to still get referral business despite the crash and burn. H