Fail To Learn: Teaching Stories From Business, Sales, Marketing, Coaching, Blogging, Freelance, & Entrepreneurs.

Steve Rodgers is the founder of The Alchemy Advisors and author of Lead to Gold: Transition to transformation. Not long ago, Steve was flying high as the CEO of Berkshire Hathaway’s southern California real estate company. He was leading over 5000 sales people at 110 different offices. It was his dream job. However, he took control when the real estate market was at its worst. And he had to start cutting everything back. He had to layoff friends. He had to close offices. And then he was laid off. Steve took this blow hard. It knocked the wind out of him. Yet he was able to bounce back and start The Alchemy Advisors and pursue his calling. This rollercoaster ride is where Steve and I start our discussion in today’s show. What you’ll enjoy in this episode: How Steve chose to focus The Alchemy Advisors on productivity, profit, and purpose. Why Birkshire wasn’t behind him, in the way Steve expected, when the going got tough, and told him to start closing offices. How he stuck to his ideals and tried to grow the