Shr Soundbites

Jenifer Morgan, Revenue Manager, Leisure Hotels & Resorts, joins Jason Emanis, from Park City, Utah, where she's opening a new hotel, Black Rock Mountain Resort. With front-of-the-house staff shortages, Revenue leaders like Jenifer are having to juggle the business by adjusting length-of-stay restrictions and shutting down room blocks. And while some areas of the country are doing well others are being impacted by the COVID variant, including her two properties in Missouri. Meeting weekly with Marketing and Operations teams to discuss promotions, guest reactions to rates, productive social campaigns and develop short-term strategies, Jenifer and her cohorts developed a plan to market to different segments for their Nevada property, a corporate business hotel, and have have doubled their transient, leisure bookings. She's tackling pricing by referring to her Comp set from STAR but also reviewing similar amenities and ratings and frequently taking a look back to see how well they've done.