In Layman's Terms

There are approximately 750 craft distillers in the U.S. today which contribute to only 2% of sales compared to the big distilleries. Even with those odds, Steve and Lisa Strong will tell you that they would rather bet on themselves than someone else. But isn't that what entrepreneurs do? S.D. Strong Pillar 136 Gin might have launched just in May 2015, but it's already won top honors in several competitions beating out better-known producers.  It takes more than making great spirits to operate a successful business. In this conversation from the cave (60+ feet below ground), Steve and Lisa share their insights, strategies and ah ha's that you can apply to your business. #madeinacave