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Nobu Hata - Director of Member Engagement NAR  National Association of Realtors. Member Services and Engagement  "When everyone is doing the same thing, doing something different stands up!" Nobu "The biggest challenge with Real Estate right now is that most consumers believe that they can hire any Real Estate agent and get the same experience."    Keep Your Eyes on Amazon  Trends  The Consumer  Zillow  Emotional Buyers / Sellers  Empathy  Hyper Local Marketing    About Nobu: An industry veteran since 1996, Nobu is a student of marketing, communications trends, social media, and technology in the real estate industry having implemented and adapted various new school techniques to a successful brick and mortar business. Now the National Association of REALTORS' Director of Member Engagement, Nobu brings insight and context of agent, brokerage and association issues up the national pipeline and delivers value-added information down, both in-person and online.   CHECK OUT A PAST EPISODE with Pat Hiban of Real