Marketing Moxie: Online Marketing I Branding I Promotion I Copywriting I Conversions I Traffic

As you plan for 2015, where’s your email marketing on your list? Guest Lara Wellman talks about email marketing and list building, with a focus on some super practical ideas to make the most of email in your business. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode47. Items Discussed in this Episode: Why small businesses need to care about email marketing, even though it sounds so ‘old school’ to us. Lara explains why building a list of people that are your audience is crucial. How important is list size? Lara shares her expertise on adjusting your expectations of your email list and marketing conversions. Lara and Maggie share how it’s been important to them to keep people on their list to build their reputation over time. What can you do to freshen up your email opt-in. What one thing Lara suggests you change or work on for 2015 with your email marketing. Top Takeaways for this Episode: You don’t own social. If you’re only focusing on social