Marketing Moxie: Online Marketing I Branding I Promotion I Copywriting I Conversions I Traffic

Branding may be a big old buzz word and so many people aren’t sure what it really means. Jeremy Miller, author of Sticky Branding joins the show to talk about what exactly sticky branding is and how to make it work for our business so we can stand out. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode49. Items Discussed in this Episode: Jeremy defines what is a ‘sticky brand’ and lists some top brands that are considered ‘sticky brands’ and how they became that way What is ‘tilting the odds’ and how can you apply it to your business? Why being a ‘generalist’ can work against you How Jeremy and his family re-branded their business to a specific niche to make it more successful How to consistently show up in the discussion and being a part of the dialogue for your brand, but not become overwhelmed by trying to be everywhere at once Why ‘busy work’ will be the death of your business Jeremy’s favorite principle of his 12.5 and why it’s the foundation o