Marketing Moxie: Online Marketing I Branding I Promotion I Copywriting I Conversions I Traffic

This week we’re kicking off a new series all focused on copywriting on the show. Because, let’s face it, writing copy is unavoidable in your business! I’ve got an all-star line up of copy pros to share the inside scoop on everything from B2B to launch copy and more. Today we’re kicking off by talking about content strategy - the #1 thing you need before you write a single word! Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode51. Items Discussed in this Episode: Whether you hire a copywriter or not, whether you’re a good writer or not, every one of us has to deal with writing in our business I break down what content strategy is, and what it’s not The questions you should ask yourself to drive your content strategy to be useful to your audienceThe warning signs that say you need a content strategy No matter what, your content has to serve a purposeThe 5 essential elements of a content strategy The 5 Essential Elements of A Content Strategy: You n