Marketing Moxie: Online Marketing I Branding I Promotion I Copywriting I Conversions I Traffic

Too many times people don't realize that one of the key things people to do grow their list is using paid traffic - usually Facebook ads - to make it happen. Today's guest Claire Pelletreau is an absolute Facebook ads genius, and loves all things conversions and math, so we have a lively discussion about traffic, conversions and more. Show notes with key points, takeaways, and links for this episodes available at www.maggiepatterson.com/episode72. Items Discussed in this Episode: Facebook ads can be such a pain! Claire gives her top power tips for launching FB ads If you’re overwhelmed by FB ads, just start slowly Claire gives us some of the first steps to running a successful ad campaign If you don’t have conversion tracking in place, you don’t know how much you’re paying per sign up You need to get comfortable with looking at the reports. They look fancy and scary, but the reality is you don’t need to look at most of the numbers FB provides There is a big connection between your ad campaigns’ success and w