Marketing Moxie: Online Marketing I Branding I Promotion I Copywriting I Conversions I Traffic

If you don’t know today’s guest, you need to. She’s an absolute powerhouse when it comes to digital strategy. She break what a digital strategy is, why you need one and how this is something you can’t afford to overlook. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode74. Items Discussed in this Episode: If you think of web design as the ‘what’ then strategy is the ‘how’, digital strategy helps you decide how you’re going to use digital tools to help you reach out business goals Marie shares where we are struggling with our digital strategy and how to fix it The difference between a content strategy and a digital strategy The numbers that Marie looks at to create and analyze a digital strategy Why you shouldn’t be scared to look at your numbers, they can actually empower you! We spend so much time in creation mode that we don’t remember to reuse our content and optimizing all the things we already have Marie explains how to create a long term stra