Marketing Moxie: Online Marketing I Branding I Promotion I Copywriting I Conversions I Traffic

If you’re a creative, I’m willing to bet that the word legal or lawyer puts your back up because it feels constricting. The reality is that, creatives absolutely need a legal strategy in place and this episode has Chicago-based lawyer to creatives, Patrice Perkins breaking it all down. Show notes with key points, takeaways and links for this episode available at www.maggiepatterson.com/episode78. Items Discussed in this Episode: When you’re a creative, legal stuff can seem boring. Patrice explains how to look at in a different way to get excited about it. Patrice cautions against ‘following the herd’ with legal for your business and what you definitely shouldn’t DIY. We chat about some of the best options for creating a plan to protect your IP. Patrice explains what a trade secret is and why it’s important in your business. The ‘quick and easy’ way to tell the difference between a copyright and a trademark. One of the things that keeps entrepreneurs up at night is someone taking our course or offering, stick