Marketing Moxie: Online Marketing I Branding I Promotion I Copywriting I Conversions I Traffic

Calling something strategic doesn’t make it so. In fact, strategy is being used and abused and it’s about time we have a honest discussion about the fact that not everything is strategic, and when you call everything a strategy, you’re not doing yourself any favors. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode81. Items Discussed in this Episode: I explain why the word ‘strategy’ puts me on edge as of late. The difference between a strategy and a tactic is hard to grasp and easy to make interchangeable when they shouldn’t be at all. When we use the word ‘strategy’ too often, we are setting the expectations off and it isn’t doing us any favor. Why me being a minor in history relates to the terms ‘strategy’ and ‘tactics’. How your strategy is the big picture plan (the ‘what’ and the ‘why’) and your tactics are your ‘how’ Your strategy can be stretched over months or years, while the tactics are your day to day to dos to reach that goal. I’m not the word poli