Marketing Moxie: Online Marketing I Branding I Promotion I Copywriting I Conversions I Traffic

One of the biggest challenges that most business owners face is that marketing takes up way too much time. From learning the ropes to actually implementing strategies, it can be a steep learning curve. Which is exactly why you’ll want to hear what Michelle Evans has to say, she has an amazing corporate marketing background which gives her a different spin on online marketing and what we really need to be doing. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode82. Items Discussed in this Episode: There is no ‘one-size-fits-all’ for marketing, don’t be fooled by how seductive the ‘magic strategies’ can be. Michelle explains what she sees happening with people following the ‘one-size-fits-all’ approach in their marketing. Michelle gives us some key questions we have to answer about our business before we can even begin to have a marketing strategy. The key assessments Michelle uses with her clients to help them pinpoint their uniqueness in their targe