Marketing Moxie: Online Marketing I Branding I Promotion I Copywriting I Conversions I Traffic

What if you could build your business without doing all of the marketing things? It is possible! In this episode we break down the #1 marketing strategy you’ll ever have - surprising and delighting your customers. Focusing on the clients you have today can transform your business tomorrow. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode86. Items Discussed in this Episode: At the core of businesses and brands that I love is that they make me feel good. It costs 7 times more to hire a new customer than to keep an existing one, so let’s work to reduce the hustle. What does it actually mean to truly surprise and delight your clients? Handling the details from day 1 is super important; if you provide a really good experience up front, you need to continue that until they walk out the door. Let’s get back to basics: what is really important to your clients? Boundaries are necessary and important, but don’t confuse boundaries with being petty or turning