Marketing Moxie: Online Marketing I Branding I Promotion I Copywriting I Conversions I Traffic

The Summer Reads series continues today and I’m sharing some of my absolute most fave biz books with a focus on business models and things you need to know. Be sure to share your fave biz books for next week’s episode (air date: July 21) and I’ll give you a shout out! Click here to let me know what books you love! Show notes with key points and links for this episode available at www.maggiepatterson.com/episode92. Items Discussed in this Episode: Value Proposition Design addresses a core problem of every business: how to create products and services that people actually want to buy. The Pumpkin Plan is about a person on the brink of failure in growing his business, and how he turned it around into a successful multi million dollar business. Business Brilliant looks at the mindset difference between ‘middle class’ and multi millionaires. Rework is probably my favorite book on this list; it’s very bite sized and digestible, and takes everything we’ve learned in the corporate world and throws it out the window.