Marketing Moxie: Online Marketing I Branding I Promotion I Copywriting I Conversions I Traffic

We did it! Today we hit the 100 episode milestone with a very special episode of the Marketing Moxie show! We continue the pro secrets series looking at email secrets with Brittany Becher. And because Brittany’s on my team, we give you a little behind the scenes scoop at the end of the episode. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode100. Items Discussed in this Episode: Brittany shares where she thinks email marketing can break down for us. Doing a lot of things for your email marketing, but not doing any of it well is not doing your business justice. Brittany explains how to not distract your audience with ‘shiny objects’ by having too many opt ins. It’s okay to have more than one opt in, but offer it in a different forum ie. blog post, FB ads, etc. Once you have the volume to have a lot of opt ins, go for it. Before then, you won’t see the results from a lot of marketing tactics. It’s important to understand for your type of business wh