Backlight : The Video & Digital Marketing Podcast

In this episode we take a look at online pay-per-click and pay-per-view advertising – so that's search and display advertising on platforms like Google AdWords, YouTube and Facebook video – and how these platforms have revolutionised the online advertising market by turning it on it's head through the power of direct targetted engagement. We cut through all the jargon with our guest, and chat through the key metrics that are important for you to understand – and we take a look at what the difference is between push and pull advertising....... and why there's no need to be afraid of those little cookies! Gez McGuire is one of the UK's Leading Internet Marketing Experts, and with his boutique online marketing consultancy business - MCG Digital Media - has spent 12 years specialising in search marketing and online advertising, managing budgets totalling over £20 million. Gez's company are the only boutique consultancy in the UK to hold the elite Red Partner's Badge - which is a Premier Partnership accreditation