Backlight : The Video & Digital Marketing Podcast

In this episode we take a look at what the film and video industry can learn from the online music publishing industry, what social currency is and how you can exploit it, and also why this weeks guest, Matt Parsons, thinks that “music is worthless” - yes, that's a direct quote from somebody who works in the music industry – I'm intrigued! Back in 2005, Matt Parsons with his brother Lee founded Ditto Music, an online music distribution service that gained widespread recognition in 2007 by guiding one of their artists in being the first unsigned act to score a Top 40 single in the UK charts – a Guinness World Record! Now with offices in Liverpool, London, Melbourne, Stockholm, San Diego AND Nashville, plus 13 UK Top 40 hits and 85,000 artists in over 100 countries, Matt is one of the leading industry experts for unleashing music into the digital world. I caught up with Matt at his Liverpool office ...   MORE INFORMATION: For more information on this episode, and to view accompanying images and videos, visit th