Backlight : The Video & Digital Marketing Podcast

In this episode we discuss music sync licensing – which is behind all of those cool new tracks you often hear in movies and on TV. We take a look at how to be ahead of the curve when licensing fresh music, and why it can be like herding cats when trying to clear the rights to some music – not forgetting that time when a missing guy living in his mom's basement almost stopped a $1m Kanye West sync deal happening! Sentric Music, formed in 2006, is an independent music publisher and home to over 80,000 songwriters. Sentric represents hundreds of thousands of songs worldwide on behalf of artists and writers, aiming to reduce the complication and confusion that surrounds music publishing. I caught up with Patrick Cloherty at Sentric's Liverpool office, and in his role as Senior Synchronisation Catalogue Manager – Patrick is perfectly placed to explain the contractual and administrative elements of the world of Sync licensing.   MORE INFORMATION: For more information on this episode, and to view accompanying images