2bobs - With David C. Baker And Blair Enns
The Power of Options
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:35:20
- More information
Informações:
Synopsis
David asks Blair to clarify his advice on offering proposal options and anchoring. Is it about more than just scope and price? LINKS Implementing Value Pricing: A Radical Business Model for Professional Firms by Ronald Baker The Strategy and Tactics of Pricing: A Guide to Growing More Profitably by Thomas T. Nagle and Georg Müller Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table by Reed Holden and Mark Burton Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value by Reed Holden “6 Psychological Tactics Behind the Starbucks Menu” by Kent Hendricks The Soul of Enterprise podcast, episode 233: “Pricing at Starbucks and Six Tactics You Should Know About”