Authors Of The Pacific Northwest

Episode 37: Susan DeFreitas; Collaborative Editor and Marketing Consultant for Indigo Editing Services: Part 2 of 3. In This Episode, You’ll Hear: (Podcast run time 39 minutes) :35 - Vikki & Susan start the podcast topic: marketing 1:05 - Vikki asks about authors thinking about marketing before writing the book 2:10- Susan defines what marketing really is all about for authors 3:05 - Susan address writing knowing a genre vs. chasing a trend 4:20  - Susan shares a metaphor to get authors started with marketing 7:38 - Susan addresses announcements on social media vs. shameless self-promotion 8:10  -  Susan talks about an author email list 15:05 - Vikki & Susan talk about “grassroots” marketing  16:20- Susan & Vikki dive deeper into the use of social media for authors 22:30 - Vikki & Susan talk about face-to-face marketing 28:55 - Vikki wraps back around to author newsletters 35:30 - Susan closes the podcast with her top tips for authors regarding marketing Find out more about Ind