This Is Vanderbilt Business
No Place Like Home -- A Conversation With Steve Posavac
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:19:22
- More information
Informações:
Synopsis
According to research by Steve Posavac, E. Bronson Ingram Professor of Marketing and Faculty Director of the Master of Marketing (MMark) Program, individuals with relatively elevated symptoms of Adult Separation Anxiety Disorder are more favorable to ads featuring concepts of home. We talk with Steve about his research and year 2 of the MMark program in this week's podcast.
