This Is Vanderbilt Business

Associate Professor Kelly Goldsmith is the newest member of the Marketing Faculty at Owen. During her time at Northwestern’s Kellogg School of Management, she earned several awards for her teaching and research, which focuses on Consumer Decision making, specifically examining how consumers active motives and mindsets affect their choices. I talked with Kelly about her research, the move to Vanderbilt, and her stint on one of the most popular reality shows of all time.