Brilliant Business Moms With Beth Anne Schwamberger

What if your customers marketed your product for you everywhere they went? That would be amazing, right? That's exactly what happened to Katie Alarid when she created her adorably unique baby turbans. Immaculately accessorized babies were marketing her product all over the country, and her business has grown enormously in less than two years' time! Katie's turbans are now in 23 boutiques, and she sells even more of them from her own online shop.  Is there a product you can create that would market itself? Can you make something so unique, eye-catching, or useful that people can't help but talk about it? I think you can! On the Podcast 01:10 - See A (Tiny) Need, Fill A Need06:21 - A Business is Born08:04 - Getting Into Boutiques12:00 - Driving Online Traffic14:48 - Instagram Strategy = Cute Babies20:40 - Why Starting with Wholesale has Made Katie Successful in Retail24:43 - Honoring Boutique Owners28:59 - The How + Why of ReBranding32:52 - BluTaylor’s Preemie Program39:07 - Why 'BluTaylor'?41:06 - Katie's Ado