Brilliant Business Moms With Beth Anne Schwamberger

136: Building a Wildly Successful Brand with Molly Goodall

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Synopsis

The beauty of selling handmade items is that your creativity is your only limit. Molly Goodall certainly hasn't limited herself with her wildly successful children's clothing brand - Little Goodall. We are seriously in love with these truly adorable products! Handmade children’s coats that double as imaginative costumes!? Yes, please! The visionary behind this product, Molly Goodall, ia fashion designer by trade who solved a need in her child’s life with one of the cutest pieces we’ve ever seen! We are huge fans of Molly’s business savvy and learned a ton from her process. Join us! On The Podcast 01:09 - More About Molly01:55 - Fashion Designer Turned  Etsy Store Owner06:02 - A Roaring Success!08:17 - Keeping Up With Demand09:35 - How Outsourcing Helped Molly's Business Thrive15:04 - The Handmade Decision: Raise Prices or Get Help18:43 - Selling a Licensed Product21:02 - How Does Licensing Work22:35 - Wild Things to Write About - Molly's Book Deal!28:55 - Great Trade Shows for Handmade Sellers33:34 - Why Rai