Brilliant Business Moms With Beth Anne Schwamberger

Today we’re going behind the scenes of a $100,000 course launch. We’re going to dive deep and geek out over numbers. I’m really excited to break it all down for you! I know that when I heard other business owners talk about a $100K launch - or even a $1M launch - it’s really easy to feel like 1) that’s a completely unattainable and unrealistic goal that would never happen to me (Which is how I used to feel!) and 2) that a $100K launch would bring me into a fantasy dreamworld. I thought if this ever DID happen to me, I’d be rolling in cash and everything in life would be perfect. And that’s not the case, either. I want to give you a realistic look inside a $100K course launch. I want you to see exactly what I and my team did to earn over $100K in course sales during our launch month. You’ll get a firm grasp on the numbers as we dive into questions like: How much cash-on-hand did a $100K course launch mean for the business? What were our refund rates? How much did I spend on advertising to get these students?