Day In A Canoe Podcast

In this episode, Nathan and Leslie discuss:           The process of creating effective brand strategies.             The Easy Button story.           The challenges of balancing work and family.           Advice for a 20 year-old Leslie.     Key Takeaways:         A mistake brands make is thinking they are competing against competitors, but they are actually competing against any choice available to a consumer.         When you’re in a project and you don’t feel success, power through.         If you don’t take yourself too seriously, magic can happen.         Don’t compare, play your own game, enjoy the process.     "Tackle big problems with great people." — Leslie Sims     Connect with Leslie Sims:   LinkedIn: @LeslieSims   Connect with Nathan Mersereau:     Phone: 248-645-1520 Website: www.dayinacanoe.com Email: nathan.mersereau@planningalt.com Twitter: @NathanMersereau LinkedIn: Nathan Mersereau Address: 36800 Woodward Avenue, Suite 200 Bloomfield Hills, MI 48304   Show Notes by Podcastologist/Show