Social Media Zoom Factor With Pam Moore | Social Media Marketing | Branding |business | Entrepreneur | Business | Digital Mar

Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.  When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it." Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false. Marketing and business leaders must give themselves permission to prioritize. You do not need to be everywhere all the time. You do not need to be on every social network. You do no